Dr. Melissa Vogel is an Andean archaeologist turned business anthropologist and professor emerita of anthropology at Clemson University. She conducted archaeological fieldwork on the north coast of Peru for 18 years and is one of the world’s foremost experts on the ancient Casma culture. Her academic research focused on the development of cities, gender and interpolity relations in pre-Hispanic Peru, and she has authored two books, Life on the Frontier in Ancient Peru and The Casma City of El Purgatorio: Ancient Urbanism in the Andes. Melissa is also the founding director of Clemson’s Business Anthropology program, which applies social science and a global mindset to solving everyday business problems in market research, organizational culture, and technology. Her consulting company, Great Heron Insights, provides research and strategy services as well as training and professional development. She produces a weekly video newsletter called The Anthro Minute and is committed to taking anthropology out of the ivory tower, demonstrating its relevance to everyday life, and using it to improve cross-cultural understanding.